Choosing the right tool for outreach automation can make or break how efficiently your sales team works. Close CRM and GrowOutly both support outreach, but they’re built for very different styles and goals. Here’s a detailed comparison to help you figure out which one’s right for you.

What is Close CRM?

Close CRM is a sales-first CRM that combines calling, SMS, email, and task management all in one place. It’s designed to help sales teams move fast, manage leads, and run outreach in one simple system without having to switch between tools.

Key Features of Close:

  • Built-in calling and SMS
  • Email sequences & automation
  • Automation of tasks and reminders
  • Pipeline and contact management
  • Integrations via Zapier and native options
  • Sales intelligence via AI: automatic call notes, message insights

Ideal For: Small to midsized sales teams, startup founders, and companies who want a unified tool to handle both CRM and outreach. Close emphasizes doing more with fewer separate tools.

What is GrowOutly?

GrowOutly is a platform built for outbound sales and lead generation. While it’s not a traditional CRM, it empowers sales teams with dialers, automation, and outreach workflows designed to maximize the number of meaningful conversations they can have.

Key Features of GrowOutly:

  • Power dialer + parallel dialing
  • Local-presence numbers to improve connect rates
  • Automated outreach sequences: calls, SMS, email
  • Smart retry logic based on call outcomes
  • AI-powered conversation intelligence in real-time
  • CRM sync – for example, with Pipedrive, Salesforce, etc.

GrowOutly is all about removing the friction in manual dialing and follow-up so sales reps can talk more, not click more.

Calling and Outreach Efficiency

Close CRM:

  • Supports both manual and semi-automated calling
  • Easy to log calls, set tasks, and follow up over email or SMS
  • Great for a team that does calling + email and does not necessarily need super high-volume dialing

GrowOutly:

  • Designed for volume: With automatic and parallel dialing, you can make hundreds of calls
  • Local presence dialing helps increase pickup rates

GrowOutly – for large-volume sales teams seeking dialer performance. Close – for balanced outreach with CRM.

Automation and Sequences

Close CRM:

  • Has built-in email and SMS sequences
  • Reps can automate follow-up tasks
  • Workflow logic is solid, more linear, not built primarily for extremely complex outreach

GrowOutly:

  • More powerful for sequence-based outreach
  • Allows branching based on call outcomes, for example: no answer- SMS- email
  • Creates tasks, retries, and follow-ups automatically

GrowOutly – more flexible and focused on outreach workflows.

Multi-Channel Engagement

Close CRM:

  • Email + SMS + Calls all in one system
  • Good for teams that use a mix of calling and messaging to reach prospects

GrowOutly:

  • Full multichannel engagement: call, SMS, email, possibly more
  • Outreach sequences can comprise various channel steps for better reach and conversion

GrowOutly for outreach-first teams. Close is still very capable, but GrowOutly’s design is more offensive in terms of outreach.

Connect Rate Optimization

Close CRM:

  • Uses standard calling setup
  • Does not have built-in tools specifically for optimizing local presence or intelligent redialing

GrowOutly:

  • Uses local presence dialing to improve answer rates
  • AI facilitates ideal call timing
  • Smart redial and voicemail detection built-in

GrowOutly – better tooling to improve real connection.

Analytics and Insights

Close CRM:

  • Provides activity tracking: calls, emails, tasks
  • Pipeline visibility and basic performance data
  • Supports task automation and lead status updates

GrowOutly:

  • Conversation intelligence: identify objections, buying signals, and sentiment
  • Performance dashboards for calls, sequences, and outreach metrics
  • Helps managers coach reps based on conversation analysis

GrowOutly – deeper insights for outreach and coaching.

CRM and Data Integration

Close CRM:

  • Native CRM: you manage your pipeline, deals and contacts inside Close
  • Integrates with many tools using either Zapier or API
  • In many cases, you don’t need to sync up to a separate CRM because Close is the CRM

GrowOutly:

  • Not a primary CRM, but meant to sync with existing CRMs: for example, Salesforce, HubSpot, and Pipedrive
  • Pushes call outcomes, tasks, and sequence data to your CRM
  • Lets you keep a full pipeline view in your CRM while doing high-volume outreach in GrowOutly

Winner CRM integration: It depends on your needs:

  • If you want everything in one place-  Close
  • If you already use a CRM and want better outbound power → GrowOutly

Pricing and ROI

Close CRM:

  • Pricing plans scale based on users
  • Combines outreach and CRM, meaning you need fewer tools

GrowOutly:

  • Costs come from user seats, the number of minutes, and outreach usage
  • The value comes when you generate significantly more calls, conversations, and booked meetings, which can justify the cost for outbound-heavy teams
  • Close for balanced teams with light-to-medium outreach
  • GrowOutly helps outbound teams whose success is measured against booked conversations and pipeline generated

Use Cases: Which Teams Should Use Which

Use Close CRM if you:

  • Manage your pipeline and outreach in one place
  • In search of a reliable CRM and calling and SMS tool
  • Run a sales team with moderate volume
  • Prefer simplicity with integrated outreach
  • Need an “all-in-one” tool without adding too many separate systems

Use GrowOutly if you:

  • Run high-volume outbound sales
  • Rely on cold prospecting, redialing, and multichannel sequences
  • Want to optimize connect rates
  • Already using a CRM and looking to layer in outreach automation
  • Coach reps based on conversation data and performance analytics

Close CRM: A strong sales CRM for teams, combining pipeline, calling, and sequences all in one. It’s strong in user experience, onboarding is easy, and it can handle good volume without just being an outreach engine.

GrowOutly is made for outbound sales: dialing more, automating sequences, and turning outreach into a scalable machine. In case your goal is to ramp up conversations, iterate on cadences, and maximize outbound performance, GrowOutly can offer much more. Visit growoutly.com!

For an embedded CRM with calling and sequences, go with Close CRM. For heavy automation and high volume outbound outreach, use GrowOutly.