Local phone numbers matter for outreach, people answer numbers they recognize. Local numbers raise trust, reduce spam suspicion, and lift connect rates. For startups, agencies, and growing sales teams, choosing a tool that gives you local numbers without extra setup cost or painful add-ons makes outreach cheaper and faster to scale.

Here’s a simple guide to compare the best outreach and VoIP tools that include local numbers in their offer, what is included, for whom they are the best option, and practical trade-offs.

Why “local numbers” matter for outreach

A local number gives your caller ID the same area code as that of the prospect. That small detail:

• Increases answer rates.
• Reduces the chance of your call looking like spam.
• Improves the response rates of SMS outreach.
• Lets smaller teams maintain a local presence with no local offices.

When the number is included in your plan, or available at no additional cost, you avoid per number admin and fees that can add up as you scale regional campaigns.

What to check before you pick a vendor

When you choose a tool for local numbers, pay attention to:

• Whether the service includes at least one local number per user or per account.
• If local numbers are available in the countries you target.
• Whether SMS is supported from those numbers – not all number types support SMS.
• How number rotation / local-presence dialing is handled (Manual vs Automatic).
• Any compliance or spam-score features, some providers help avoid carrier filtering.
• How numbers sync with your CRM and dialer workflows.

Outly: local numbers included, built for outbound

What it is: An outbound sales platform with a focus on high-velocity dialing, local-presence dialing, and AI conversation insights.

Local numbers: GrowOutly boasts of instant local numbers from several countries, and it highlights “local presence dialing” in order to show local area codes for prospects. This is part of the outreach features of the product.

growoutly.com

Why it’s good for outreach: GrowOutly’s approach is purpose-built for sales teams needing automatic local number matching, parallel calling, voicemail detection, and sequence automation, meaning less manual number management and more answered calls.

Best for: SDR teams, lead-gen agencies, and businesses running region-specific cold outreach.

Tradeoffs: It’s an outbound-centric product – great for outreach but not a traditional PBX for general office phone needs.

JustCall: one local number per user, easy management

What it is: Cloud telephone/dialer for sales and support teams with support for calling, SMS, and number management.

Local numbers: JustCall boasts the availability of local numbers in many countries and states that each team member can have a dedicated local number. They are advertising a free trial, their documentation or product pages state one number per user is included, and additional lines have transparent fees.

Why it’s good for outreach: JustCall is easy to set up and manage. It’s good when you want each rep to have a local number for outreach campaigns or support without extra provisioning headaches.

Best for: Small to mid teams who want simple local numbers + SMS + CRM integration.

Tradeoffs: While one number per user is included, additional numbers or volume number plans will add to cost as you scale.

CallHippo: first local number free on many plans

What it is: Business VoIP provider offering phone numbers, call routing, and outbound calling tools.

Local numbers: According to the pricing pages, CallHippo’s plans include a free first local number, with additional numbers available for a per-month fee. This makes it low friction to get started with a local number per account.

Why it’s good for outreach: CallHippo is straightforward for businesses that want a business line with an included local number. For teams running outreach but not needing the advanced dialer features, CallHippo keeps costs predictable.

Best for: Small teams and businesses that want a clean business phone and occasional outbound campaigns.

Tradeoffs: CallHippo is a general VoIP product rather than a specialized outbound dialer. If you need power dialing, sequence automation, or advanced local-presence rotation, you might need an additional tool.

Aircall: local or toll-free number included in plans

What it is: A modern cloud phone system that serves support and sales teams, offering contact-center features.

Local numbers: One local or toll-free number is included per plan in Aircall’s plans, with additional numbers available at an extra cost. They offer a wide variety of local numbers worldwide and position them well for business presence and call handling.

Why it’s good for outreach: Aircall is strong where you need a reliable phone infrastructure plus integrations to CRMs and helpdesk tools. It’s a good fit when outreach needs to tie into customer support flows, or when a shared team number is acceptable.

Best for: Teams that mix inbound support with outbound outreach, and need a stable UCaaS platform.

Tradeoffs: Aircall has a number included in the plan, but it isn’t designed for local-presence automated dialing at scale. Adding many regional numbers increases monthly fees.

Other practical options to consider

• Google Voice / Google Business Profile:For those in supported areas, Google Voice provides free or low-cost local numbers for individuals and small teams. For solo-founders, this is a lightweight solution that lacks enterprise dialing features or CRM syncing.
• TextNow, TextFree:These are consumer apps that provide free local numbers in some countries for basic calling and SMS. They’re not designed for commercial outreach or CRM integration.
• Twilio/Carrier APIs:Twilio and similar platforms do not typically provide free-of-cost local numbers as part of an out-of-the-box plan but let you purchase and manage numbers programmatically. That is perfect for custom number pools and large-scale number rotation, but engineering efforts and carrier fees apply.

Side-by-side quick comparison (simple)

• GrowOutly: In-country numbers included, on-autodial for local presence; outbound-first. Best for: SDR teams.
• JustCall: One local number per user included; easy setup + SMS; clear pricing. Best for: small to mid teams.
• CallHippo: First local number often included in plans; straightforward VoIP. Best for: small businesses wanting a local line.
• Aircall: One local/toll-free number included per plan; very strong UC & integrations. Best for: mixed support + sales teams.

How to decide: checklist

• Start small:If you only need one or two regional numbers, choose a plan that includes at least one free-of-cost local number per user/account.
• Check SMS support:First, make sure that the local number supports SMS in your target region. Some numbers are voice-only.
• Number rotation and pooling:If you run large outreach, make sure the provider supports number pools or automatic local-presence dialing.
• CRM and dialer integration:Ensure that calls, SMS, and the results of calls automatically sync into your CRM.
• Compliance and spam mitigation:Inquire about spam scoring, carrier relations, and opt-out handling; that saves the headaches in deliverability.
• Cost at scale:A “free” first number is great. Model costs for additional numbers and per-minute or SMS fees at scale.

Free or included local numbers lower the barrier to local outreach and increase initial connect rates. For teams focused on pure outbound performance, find a platform that includes automatic local presence dialing and integrates directly with your sequences and CRM.

GrowOutly, JustCall, CallHippo, and Aircall all include options for local numbers, but they serve different needs: GrowOutly aims at outbound performance; JustCall and CallHippo offer simple, included local numbers and easy setup; Aircall provides strong UC and contact center capabilities with a number included.

Before you decide, shortlist two vendors and run a short pilot where you measure connect rates and SMS deliverability. That small test will reveal which tool gives the best local advantage for your outreach.